Coke's Mobile Director: We Lack Great Apps

Coke has been lauded for its social media marketing prowess, particularly with its Facebook and Twitter presences where the brand seems to brightly resonate. When it comes to mobile apps, though, mobile and search director Tom Daly said the company has fallen short.

"We have dozens of apps," he said. "And I can tell you as a guy ultimately responsible, we don't have any that are great. We don't have any that are really connecting with consumers. We are not doing a good job of marketing them…We build [an app] and then we kind of move on as opposed to paying attention to making it do the work it's designed to do."

Daly made the comments while moderating a mobile marketing panel at ad:tech New York on Thursday. He was attempting to inject a little hard-boiled honesty into a program that mostly included vendors and brands showing only their best work. Read More

Posted on November 15, 2011 and filed under Best Practices.