Meet the Restaurant Social Media Index

NRN, DigitalCoCo present 3Q results from the industry’s most complete analysis of restaurant social media efforts

When Chili’s Grill & Bar decides to pull national television advertising for three weeks in September, and instead use social media efforts to drive attention to its brand, it couldn’t be more obvious that restaurants are increasingly living in a digital world.

Television, billboard, local and in-store marketing still drive the majority of restaurants’ marketing budgets, but social media efforts are getting all the attention. Executives still are striving to find what customers want through social media platforms, and what can build larger social communities of consumers that translate to restaurant sales.

With that in mind, Nation’s Restaurant News partnered with DigitalCoCo, a leading analytics and digital branding firm in the restaurant space, to develop the Restaurant Social Media Index.

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About The Restaurant Social Media Index

Posted on November 3, 2011 and filed under Best Practices.