Wendy’s Wins 2011 Golden Tweet Award

Twitter, the social-media micro-blogging platform, last week reported that The Wendy’s Co. of Dublin, Ohio, won its 2011 Golden Tweet honors for the most retweets for a less-than-140-character Father’s Day Tweet it had paid for.

And on Tuesday, McDonald’s Corp. bought a “promoted tweet” for most of the day that foreshadows an upcoming Big Mac promotion, which also employs web and Facebook pages.

“Wendy’s offered to donate 50 cents for every retweet, and the world responded by sharing the tweet for a good cause,” Twitter said on its advertising blog.

The winning tweet was: “RT for a good cause. Each retweet sends 50[cents sign] to help kids in foster care. #TreatItFwd.” Twitter said the tweet raised $50,000 to help foster children. Read More

Posted on December 15, 2011 and filed under Fast Casual.