A Shift For Fast Casual Concepts? Farmer-Focused Ads

McDonald's Suppliers Campaign Features the People Behind the Food

Today’s brands must maintain a level of transparency, and as a brand that has had its fair share of the spotlight—both positive and negative—McDonald’s is trying to make sure its customers know exactly where its food comes from and who’s involved. The latest initiative from the fast food giant is the McDonald’s suppliers campaign, which features real, behind-the-scenes people who supply the restaurant with its organic meat and vegetables. Read More

Posted on December 20, 2011 and filed under Fast Casual.