Facebook via mobile apps has become a massive platform unto itself, according to the latest calculations from UK analyst Benedict Evans of Enders Analysis. Using Facebook figures and its own models, the company believes that more than 300 million people were accessing Facebook via their smartphone apps this month.
Facebook itself declared in September that more than 350 million of its 800 million users were connecting to the service over mobile handsets, although that included mobile Web and feature phone access. Facebook does not say what share of users are now mobile-only.
According to Evans’ take on usage on Dec. 27, just over 100 million iPhone and iPod Touch owners are accessing Facebook monthly through their apps, with 87.8 million coming from Android phones. On a daily basis, however, the Google operating system edges out iPhone/iPod Touch, with 59.7 million Facebook app users vs. 58.4 million for Apple handhelds.
In all, he estimates that 30% of all Facebook members are using smartphone apps to log in.