Four Seasons' new website makes bold bet on social media

The Four Seasons luxury chain today unveiled its overhauled its website, giving it a new look, new functions and more current content.

With the new site, Four Seasons also takes on the ambitious goal of trying to please today's tech savvy, social-media-using luxury customer.

Most striking is the prominence of voices from social media sites outside of Four Seasons' control. For instance, if you're browsing one of the chain's 86 hotels such as the Four Seasons Los Angeles at Beverly Hills, you'll be able to see what people are saying about it on Facebook, Twitter and TripAdvisor.

The "Reviews at a Glance" box contains bright red letters that you can click on to go directly to TripAdvisor's site for a particular hotel, the hotel's Twitter account page or its Facebook account page.

Sharing all reviews: Risky move? Read More

Posted on January 12, 2012 and filed under Best Practices.