Welcome to the connected consumer. This person most likely has a tablet and smartphone, and is constantly connected to their friends via Facebook. Today, more than 60% of 25-34 year-olds (Gen-Y) own a smartphone. One in three online consumers will buy a tablet by 2014. That's a lot to digest at once, right? A new survey from Zmags investigates the connected consumer and their digital habits.
Only 4% of these consumers use branded apps. Eighty-seven percent prefer to use websites and mobile sites. This is good news for the so-called tablet commerce revolution (can a consumer movement be rightly called a "revolution"? I shudder), which suggests that tablet owners are using tablet-optimized websites like Amazon.com. But this connected consumer is not a Gen-Y. She is...wait for it...a 40-something-year-old woman.
The survey also cites Facebook as an untapped opportunity: More than 75% of connected consumers are also active Facebook users. We have written before about how Facebook is not and will not become a mall. Even though 50% of consumers are logged into Facebook while shopping on an e-commerce site and 40% are engaged with brands' fan pages, this doesn't mean they'll start shopping on Facebook. Meanwhile, social commerce sites like Fab.com growing quickly, attracting a design-focused audience.