Chipotle Proposes Changes


 Healthy. Fresh. Sustainable. When one thinks of Chipotle, these three adjectives usually come to mind. So why is the fast-casual restaurant being compared to McDonald’s?

Trailing the recently, much hyped downturn of Chipotle’s stock, founder Steve Ells has proposed some new changes: more commercial ads, a potential breakfast menu, and the addition of drive-through windows. Many wonder whether it will tarnish Chipotle’s reputation, as the potential new model doesn’t exactly hold true to its existing brand. Read More

Posted on November 2, 2012 and filed under The Chipotle Effect.