Healthy. Fresh. Sustainable. When one thinks of Chipotle, these three adjectives usually come to mind. So why is the fast-casual restaurant being compared to McDonald’s?
Trailing the recently, much hyped downturn of Chipotle’s stock, founder Steve Ells has proposed some new changes: more commercial ads, a potential breakfast menu, and the addition of drive-through windows. Many wonder whether it will tarnish Chipotle’s reputation, as the potential new model doesn’t exactly hold true to its existing brand. Read More