The Fifth Meal: Is Brunch the Next Big DayPart?

Photo Credit: Salsa Fiesta

The breakfast and post-dinner dayparts have proved to be successful business extensions for many quick serves the last few years.

Now, some operators are testing another daypart: brunch.

Florida-based fast casual Salsa Fiesta added a brunch offering to its fresh, made-to-order Mexican menu to open the door for additional weekend sales. The brunch menu, served from 10 a.m. to 1 p.m. on weekends, includes items like an enchilada omelet, gluten-free waffles, huevos rancheros, and “hangover tortilla soup,” complete with a fried egg on top.

Posted on November 29, 2012 and filed under Fast Casual.