Restaurants plan promotions for Dine Out For No Kid Hungry

Share Our Strength is celebrating the fifth anniversary of its Dine Out For No Kid Hungry program in 2012.

Last year 5,560 restaurants raised in excess of $2.2 million for the program — a figure the hunger organization hopes to beat during this year’s event, which takes place Sept. 16-22.

In 2011, fifty-seven multi-unit chains and their operators employed various combinations of bounce-back coupons, menu promotions, guest donations, matching funds, social media, employee contests and merchandise sales to support the campaign to end childhood hunger in the United States by 2015.

The money raised allowed Share Our Strength to invest in 18 state and city partnerships, as well as community organizations in all 50 states that help connect hungry children with programs that provide food. For example, funds helped to serve nearly 1 million additional summer meals in six states.

In addition to helping to feed hungry children, the program offers benefits to restaurateurs in the form of increased traffic and sales, and a boost in employee morale. Read More

 

Posted on February 3, 2012 and filed under Best Practices.