New Urbanspoon iPhone App Goes Beyond Slot Machine Feature

New personalization, discovery features, new interface

Urbanspoon has completely redone its iPhone app. While it still features its signature slot machine-like shaking feature, it goes far beyond that now, potentially making it more competitive with other apps people use to find places to eat. The new app lets users filter restaurant info by their own needs, with a more photo-rich interface.

“We know that users are faced with review overload when it comes to deciding where to eat, and are often forced to choose a restaurant based on what is important to others, rather than their own preferences,” Urbanspoon Marketing Director Conrad Saam tells WebProNews.

“The Urbanspoon app update brings personalization to the restaurant discovery process–helping users access information that personally resonates with them, so they can choose the perfect restaurant for their needs,” Saam tells us. “The new visual Urbanspoon app enables users to get a quick snapshot of the top restaurants as selected by the James Beard Foundation, Eater, and Village Voice, as well as filter based on individual preferences such as price, location, cuisine, tables available tonight, and short form user feedback.”

New features include: filters for personalization, editorially selected lists, a mapping feature, a wish list feature, and of course the new user interface itself.

The app is available in the iTunes store. No word on when the Android version will get the upgrade. Read More

Posted on March 29, 2012 and filed under Best Practices.