Domino's Pizza hits $1B-plus in digital sales

Delivery chain will offer half-off pizzas for limited time to celebrate mileston. Domino’s Pizza said Monday it surpassed $1 billion in digital sales during the past 12 months, through April, and that sales from its digital platforms — including its website, mobile-ordering platforms, and iPhone and Android apps — now account for 30 percent of sales.

The 9,810-unit chain is offering customers in the United States 50 percent off pizzas ordered online this week on Domino’s digital-ordering channels.
“We love our online customers and have learned so much from them during the past five years about how we can continue to deliver the best online-ordering experience in the industry,” Russell Weiner, Domino’s chief marketing officer, said in a statement. “Reaching $1 billion in online sales during a one-year time period is a major milestone, and we hope offering this amazing deal for an entire week lets our fans and customers know how much we appreciate them.” Read More
Posted on June 12, 2012 and filed under Best Practices.