If You Build a Better Burger, They Will Come

The better-burger industry is sizzling, a new report shows. Featuring better meat, buns, toppings and sides, these upscale, fast-casual burgers are helping drive overall growth in the limited-service burger segment (LSR), which is the largest menu segment by revenue in the restaurant industry. The legendary actress Clara Peller, who gained fame in the classic Wendy's commercials in the 1980s, no longer would have to ask, "Where's the beef?"

Fast-casual burger chains sales grew by 20.8 percent last year, while limited-service burger chains overall grew 3.7 percent, according to the report by Technomic, a food industry consultancy.  And there is plenty of room for continued growth, as fast-casual sales accounted for only 3.2 percent of LSR burger-segment sales. Read More

Posted on August 2, 2012 and filed under Fast Casual.