Feeding Frenzy: 'Fast Casual' Restaurant Behavior

Fast casual” restaurant chains, best exemplified by the massively popular burrito factory Chipotle (CMG), combine traditional fast-food convenience with sleek, upscale settings and the suggestion of healthfulness. These establishments represent a sector of the food market that grew in sales by 8.4 percent last year—more than twice the growth rate for the market overall, according to food-industry consultancy Technomic. The masterminds behind Chipotle are even piloting an Asian version of the formula called ShopHouse, in Washington, D.C. Read More

 

 

Posted on August 7, 2012 and filed under Fast Casual.