How Starbucks Will Make Millions Off its New, Reusable Cup

     Photo Credit: Wikipedia

Starbucks has introduced a cup that is eco friendly, and might we add, friendly to the consumer's wallet. The cup is only $1 and customers can save 10 cents on coffee by refilling their reusable cup. This will build up customer loyalty and Starbuck's sales. 

Go here to read more on how both Starbucks and their environmentally concious consumers can benefit from this program.

Posted on January 31, 2013 and filed under Best Practices.