Creating a Lifestyle Brand for the New Age Consumer

Fast casual Sweetgreen has positioned itself as more than a product, but a lifestyle brand. The salad segment brand came into fruition when Georgetown friends Jon, Nic and Nate decided to create a place they'd want to eat at every day that spoke to consumer trends revolving around healthy, honest food. Transparency, branding and ahead-of-the-curve technology have added to Sweetgreen's success, and the brand's music festival Sweetlife has taken off as an additional way to create relationships with their consumers. Watch the full episode as Paul sits down with Nic to discuss all things Sweetgreen.

Posted on October 17, 2013 and filed under The Chipotle Effect.