How Restaurants are Courting Millennials

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Everyone knows how important the 80-million-strong Millennial audience is to the future of the restaurant business. After struggling through the economic downturn, owners of an East Coast chain of diners took that trend seriously when revamping the concept to target a younger audience.

The changes at Silver Diner — including a new farm-to table menu and nods to those on vegan, vegetarian and gluten-free diets — were such a hit that the founders are planning a “21st century diner” called Silver that will feature outdoor communal tables, LED lighting, natural materials and urban sites. Read More

Posted on October 30, 2013 and filed under Millennial Marketing.