Bonanza and Ponderosa Lasso In Consumers with Revamp

 Photo Credit: Ponderosa Facebook 

Photo Credit: Ponderosa Facebook 

Somewhere between the Wild West of quick serves and fast casuals and the frontier of full-service dining lies a middle ground occupied by family-style hybrids. Two such concepts, longtime American staples Bonanza and Ponderosa, are stampeding ahead of the rest by revitalizing their brands to remain competitive with both sides of the restaurant industry.

“We try to emulate as much of a full-service dining environment as we can, vis-à-vis the furniture, the type of food we serve, the ongoing service at the table,” says Tom Sacco, CEO of Homestyle Dining LLC, the company behind the two sister concepts. “But the quick-serve format of coming up and being able to order, and getting your food in a real short period of time is critical to us.”

Bonanza and Ponderosa—which feature the same core menu of steak-based entrées and differ slightly in regards to buffet options—were inspired by the 1960s TV show "Bonanza," a western series featuring the Cartwright family and Ponderosa Ranch. Read More

Posted on November 15, 2013 and filed under The Chipotle Effect.