Lowe’s, Chipotle and Other Brands Use Video For Effective Millennial Marketing

Photo Credit: Millennial Marketing

Photo Credit: Millennial Marketing

Video advertising has become a hot topic in the marketing world.  Now, more than ever, brands are turning to platforms that allow them to leverage social media to increase the number of impressions among Millennials.  Videos are an effective marketing tool because they engage Millennials in a way that we have not seen before.

Why is video marketing so successful with Millennials?

1.  Video marketing encourages creativity

Millennials are a creative generation.  They value brands that provide them with opportunities to express themselves in an innovative way that is outside of the box.  Instagram is an outlet that encourages Millennial to take the ordinary and make it extraordinary.  Part of the experience of Instagram is experimenting with the various filters a means of creative expression.

2. Videos that are shareworthy are time-worthy

Videos that have a specific message have a greater chance of going viral because they engage Millennials. Vine is a new platform that is taking short and to the point to a whole new level.  The most successful brand vines are no longer than six seconds and have a very clear message that encourages participation. Read More

 

Posted on November 21, 2013 and filed under Millennial Marketing.