McDonald's Launches Digital Books Via Happy Meal App

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In time for National Family Literacy Day Nov. 14, McDonald's has launched a new Happy Meal Books promotion.

From now through Nov. 14, McDonald's restaurants will offer books in print for Happy Meal customers. Four original books are part of the promotion, each featuring McDonald's Happy Meal characters and a nutrition theme. They include:

  • "The Goat Who Ate Everything" – Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
  • "Deana's Big Dreams" – Shares how Deana, the world's smallest dinosaur, grew tall by eating right.
  • "Ant, Can't" – Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
  • "Doddi the Dodo Goes to Orlando" – Follows Doddi the bird who travels the world and eats right to stay on the go. Read More
Posted on November 5, 2013 and filed under The Chipotle Effect.