While Millennials are more likely than any other age group to use restaurant-related technology options, they are not the only demographic group to show interest in doing so. A significant proportion of consumers in the Baby Boomer generation are also using computers and smartphones when interacting with restaurants, according to new National Restaurant Association research.
“It’s well known that younger consumers are more likely to accept – and even request – technology options being part of their dining experience, but we’re finding that older consumers are also willing to incorporate technology for a variety of restaurant-related activities,” said Hudson Riehle, senior vice president of the NRA’s Research & Knowledge Group.
“While Baby Boomers are currently more likely to use a computer to place orders and view menus, they seem willing to transition to smartphones in the future. As more restaurants adopt these technology features, operators would be wise to not only focus marketing efforts on younger guests,” Riehle said. Read More