Company Lets Drive-thru Customers Pay for Fast Food with E-ZPass

Too bothered to dig in your wallet when paying for food at your favorite drive-thru?  Why not use your E-ZPass, the electronic toll-collecting tag system, to pay for those burgers and fries

 Photo Credit: Fox News 

Photo Credit: Fox News 

iDriveThru is independently using E-ZPasses as a payment method at  five New York drive-thru Wendy’s restaurants, Springwise reports.

All customers have to do is sign up with iDriveThru and link their credit, debit or prepaid card to their E-ZPass. When going through the drive-thru, the tag’s data is then read by sensors, and visitors are greeted by a personalized message on the video above the intercom.  Payment is taken automatically and frequent customers can earn reward points for every dollar spent.

iDriveThru says the service cuts service time by an average of 15 seconds  for the close to 600 customers who have registered their devices for the program. This means that some Wendy’s drive-thru’s—already across the board the fastest in the land—can process orders even faster.  Read More


Posted on December 17, 2013 and filed under The Chipotle Effect.