2014 Predictions: Branding & Social Culture

Between less steady growth on Facebook among Millennials to the adoption of new startup apps, this year was huge on the social front.Twitter went public, Facebook became more ad-heavySnapchat skyrocketed, and Foursquare... well, Foursquare is still having an identity crisis. But no matter, 2014 is sure to be just as influential in relation to culture, consumers, and social media. With big ideas in tow, our internal team at DigitalCoCo and Foodable rallied our thoughts and ideas together of what’s to come in the next year. In this article, we share five of them with you.

 

  • Video Killed the Cable Star. Ok, maybe that’s a bit intense, but in 2014, we will continue to see video explode. From video consumption, video curation and creation, to broadcast and TV convergence, video platforms aren’t going anywhere. Unless you’ve been living under a rock, you know that Orange is the New Black and House of Cards is far from falling. These series aren’t backed by typical producers, but are doing extremely well. With platforms producing their own content, trends like binge-watching have taken on new waves. In 2014, we predict there will be more all-encompassing lifestyle brands utilizing video as a major content platform to engage with consumers. It started with Red Bull. More recently, Volvo has hit the viral mark with this video. Embedded storytelling within brand messaging pulls consumers to a brand rather than typical, promo ads that push. Read More
Posted on December 27, 2013 and filed under The Chipotle Effect.