Restaurant chain Mama Fu’s Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.
Mama Fu partnered with Punchh to create the new mobile rewards program that will fully roll out in January 2014. The Funatics mobile application will let consumers view menus, order online, track and redeem loyalty rewards and share rewards with friends.
“We already had more than 25,000 Funatics at Mama Fu’s,” said Gary Bahl, marketing director at Mama Fu’s, Austin, TX. “Making loyalty easy for customers and operators was key to both parties using and maximizing its benefits. Read More