Panera debuted a new commercial this month, elaborating on their "Live Consciously. Eat Deliciously." message. This "Behind the Scenes" video illustrates Panera's transparent strategy, which is becoming a trend in the Fast Casual industry. Panera also emphasizes the importance of using fresh food in order to offer the best food. This combination of transparency and use of fresh ingredients is something that was first seen in Chipotle's marketing strategy. Click below for a 'behind-the-scenes' look at their new commercial.