Denver Firm that Pioneered Smashburger Sets Sights on Gourmet Pizza

Photo Credit: nbcbayarea.comAs if owning the nation's premier cycling race and fastest-growing "better burger" chain isn't enough, Rick Schaden needs something else on his plate. Such as a new pizza restaurant that could go national.

The first Honest Pizza is scheduled to open next month in Denver. If it's anything like other concepts embraced by Schaden, chances are good that it will make a splash.

Quiznos, Smashburger, Tom's Urban 24 and USA Pro Cycling Challenge are brands that have been invented or nurtured by Schaden, 49, and his father, Richard F. Schaden.

The duo are founders and officers of Consumer Capital Partners, a Denver firm with an insatiable appetite for trying out new ideas and, often, making them work.  READ MORE 

Posted on April 30, 2013 and filed under The Chipotle Effect.