Fine-dining Veterans are Taking Their Talents to the Fast Casual Space

Photo Credit: QSR.comOn Fort Lauderdale, Florida’s 17th Street, tucked in the shadow of giants Chipotle and Panera Bread, an upstart burger joint dreams of someday entering the same upper ranks of the fast-casual world that those two brands helped create. Though the restaurant carries a familiar name, its vibe is decidedly fresh.

Welcome to Shula Burger.

The Shula’s brand has earned credibility in the restaurant world, not only because of its world-famous namesake, former NFL coach Don Shula, but also due to the renown for its 15 Shula’s Steak Houses around the U.S. But the Florida-based company thinks its future success lies in this young fast casual that swaps white tablecloths and crystal stemware for hamburgers and hand-dipped Häagen-Dazs milkshakes.

With five Shula Burger stores in South Florida—the most recent of which opened this spring in Delray Beach—Shula’s is betting that its fine-dining know-how applied to a more casual and economical environment will make Shula Burger a national concept that can propel the parent company to new heights.