The city of Winter Park, Florida, was in a quandary. Up-and-coming fast-casual concepts Firehouse Subs and BurgerFi wanted to move into the town’s upscale dining and shopping district, Park Avenue, but business owners and city officials were worried that the posh image would become tarnished with the addition of limited-service operators.
As a compromise, the two brands did something unusual in the quick-service industry: They added table-service components.
“We will modify as much as our concept allows to comply with local zoning regulations,” writes Josh Lorence, director of operations and development for North Palm Beach, Florida–based BurgerFi, in an e-mail to QSR. “Winter Park guests have the option of having their food delivered to the table or picking it up at the pick-up counter.”
Park Avenue is a profitable venture for Central Florida, since many visitors to Orlando’s theme parks also visit the street and the restaurants, shopping, and parks in the surrounding area.
Winter Park’s zoning regulations for Park Avenue define acceptable restaurants as “any establishment which is devoted to the retailing and on-premises consumption of meals and food … where foodservice is provided by waiters/waitresses and where the menu shall consist of fine-dining cuisine with a range of appetizers, entrees, and desserts. Fine-dining restaurants shall not include establishments where ordering or payment is done at a counter/cashier and shall not include sandwich shops, sub shops, or any type of fast-food business.” READ MORE