Chipotle Lays it Bare with GMO Labeling

Photo Credit; Bloomberg Business WeekIf you’re horrified by the prospect of eating food containing genes that were altered by some industrial food giant, Chipotle Mexican Grill will tell you what’s what in its ingredients. Just don’t expect to be eating much that’s on the menu, at least for now. Go with pork carnitas, sour cream, and guacamole. Forget about pretty much everything else: The menu is heavy on genetically modified organisms (GMOs), from the chicken to the tortillas.

Chipotle’s chicken, for example, is classified as a “responsibly raised meat” grown humanely and without antibiotics or hormones. In some locations, however, the responsible chicken is cooked in soybean oil, nearly all of which comes from modified soybeans in the U.S.—hence the “G” label on chicken. Similarly, the fajita vegetables are both organic and “local,” a designation for any food that’s from a farm within 350 miles of the Chipotle outlet that serves it, such as the romaine lettuce and guacamole the chain sells. The veggies, too, are sometimes cooked in soybean oil, depending on location. READ MORE

Posted on June 26, 2013 and filed under Restaurant Innovators.