Dunkin' Donuts is rolling out a revamped design for its coffee houses and if it all looks rather familiar then that’s because it is following the hottest trend in fast food restaurants right now, known as ‘fast casual’.
The donut shop's new look retains the bright orange and pink colors of the brand’s logo, but introduces lots of comfortable chairs, plugs for electrical devices and moody lighting.
This more sophisticated look has already been introduced by other chains including McDonald’s, Burger King and even Dunkin’s arch rival Starbucks.
The company is banking on the makeover helping it break out of the ‘breakfast-only’ category and start getting customers to think of it as an all-day destination.
‘The modernized design incorporates many new features to create a warm environment for guests who seek a longer, more relaxed visit to Dunkin’ Donuts as part of their day,’ the company said in a release.