Industry Experts Predict Supermarkets Will Take Business from Restaurants

Remember “home meal replacement”? You’d better be ready to deal with “restaurant meal replacement” if new forecasts from the foodservice industry’s most prestigious research companies turn out to be right. Both NPD Crest and Technomic say consumers will increasingly choose to source meals and meal components from grocery stores in the near future, instead of purchasing them from restaurants.

NPD sums up the findings of its “A Look into the Future of Foodservice” study this way: “Our recent foodservice forecast through 2022 indicates that instances of prepared food purchased at retailers for at-home consumption will increase by ten percent over the next decade compared to a four percent increase forecast for restaurant traffic.”  READ MORE

Posted on July 24, 2013 and filed under Restaurant Trends.