Chipotle Adds Vegan Option

Photo Credit: ABC NewsAdios meat. Hola tofu. On Monday, Chipotle Mexican Grill introduced Sofritas, the first vegan meal offered by a national fast food chain that's not a salad or a veggie burger.

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The spicy, shredded, organic tofu dish sells for around $6.50 and can be mixed with rice and beans in a bowl, taco or burrito wrap. It first appeared on the menu at Chipotle's seven San Francisco locations in January. It's now available in Oregon, Washington State and Vancouver, British Columbia.

If consumers in test markets bite, Chipotle spokesman Chris Arnold said, the chain will eventually roll out Sofritas at all 1,450 of its restaurants nationwide.  Read More

 

Posted on July 30, 2013 and filed under The Chipotle Effect.