BBDO Probes Millennials' Dining-Out Habits

Photo Credit: MediaPost PublicationsWhen it comes to eating out, Millennials' attitudes and behaviors are often contradictory ... just like older generations, according to a recent study conducted by BBDO Atlanta.

BBDO surveyed 1,000 Millennials about their eating-out habits and attitudes, including their views on 21 of the most popular QSR and fast-casual restaurants. It also probed their general values and beliefs. 

Food and eating it with friends and family are integral to Millennials' lifestyle, and nearly 5 out of 10 describe themselves as "foodies." 

But they're also major fast-food consumers who frequent leading QSR chains like McDonald's, Subway and Burger King. 

In fact, the research found that 60% of Millennial “foodies” eat at fast-food restaurants at least once a week (compared to 48% for adults), and one in four Millennial males eat fast food four times a week or more. (Yet, Millennial men are more critical of the dining experience.) Read More

Posted on August 19, 2013 and filed under The Chipotle Effect.