American Fare is a Natural for Build-Your-Own Brands

Photo Credit: QSR MagazineWhen it comes to all-American food like salads, sandwiches, and burgers, we all have our own version of perfect.

Assembly-line quick-service concepts are making sure customers have the ability to create that perfect menu item. By offering an array of fresh, quality ingredients—from conventional to gourmet—with the option to start from scratch or customize an existing menu item, build-your-own brands are introducing flavors and flavor combinations that engage, entice, and satisfy every palate.

The build-your-own model has picked up momentum in the last two to three years, says David Kincheloe, president of Denver-based National Restaurant Consultants. Read More

Posted on August 23, 2013 and filed under The Chipotle Effect.