Cracker Barrel Revamps Menu with Lighter Dishes

Photo Credit: Nation's Restaurant NewsCracker Barrel introduced a line of better-for-you items on Monday in its largest menu rollout in eight years.

The Wholesome Fixin’s menu is a line of eight new items and several side dishes, all with fewer than 600 calories.

The new line of lighter dishes is in part a response to guests’ observations that the restaurant’s menu was “a bit heavy or rich,” said Chris Ciavarra, Cracker Barrel’s senior vice president of marketing. “This is a long-term play,” he added, noting that, although customers are currently satisfied with the chain’s offerings, Cracker Barrel wants to make sure that the menu remains relevant. Read More

Posted on August 27, 2013 and filed under The Chipotle Effect.