Zaxby’s Rewards Mobile Social Engagement via New App and Web Site

 Photo Credit: Mobile Commerce Daily

Photo Credit: Mobile Commerce Daily

Quick-service restaurant chain Zaxby’s is rewarding customers with prizes, including free food, when they engage with the brand via social media.

The new Check-in For Chicken loyalty program includes an iOS app and mobile-optimized Web site where customers can engage with the brand beyond its restaurants. The launch coincides with the kick-off of Zaxby’s new football and basketball sponsorships.

“Zaxby’s previous mobile focus was primarily around utility, including things like the restaurant locator and driving directions,” said Shane Santiago, vice president and digital director at St. John & Partners, Jacksonville, FL. Read More

Posted on September 24, 2013 and filed under The Chipotle Effect.