Getting a Better Understanding of Latino Customers

Photo Credit: Food-Management.com

Photo Credit: Food-Management.com

No doubt you've heard that it's important to market to the Latino consumer. Decades of U.S. Census Bureau data and projections confirm that the Hispanic/Latino segment is one of the most dynamic and rapidly growing groups in the country.

"With a collective buying power exceeding $1 trillion in 2010 (projected to grow to $1.5 trillion by 2015), the ability to connect with Latino consumers in relevant ways is vital to future prosperity," says a new report by The Hartman Group, The Multi-Cultural Latino Consumer.  Read More

Posted on September 4, 2013 and filed under The Chipotle Effect.