Food trucks continue to be a hot trend in the quick-service industry, so much so that even traditional brands are diving into the food-truck craze head first.
But for Auntie Anne’s, its recent decision to enter the food-truck business was not taken lightly.
Andy Kmeic, associate vice president of Auntie Anne’s real estate, says the brand carefully researched food trucks and explored how the concept would function when tailored specifically to Auntie Anne’s product. The brand has always embraced a small-footprint prototype, he says, which made food trucks the perfect expansion opportunity. Read More