Pizza Hut Starts Selling 'By The Slice'

Pizza Hut plans to start offering pizza by the slice for the first time in two test locations this week, as the chain looks to keep pace with trendy competitors offering quick, made-to-order pies.

Photo Credit: Foodable WebTV Network

Photo Credit: Foodable WebTV Network

The chain says the two locations — one in York, Neb. and Pawtucket, R.I. — will open on Tuesday.

A slice will cost between $2 and $3 and take three to four minutes to heat up. They'll be made with new recipes more in line with the thinner pies sold in the Northeast.

The tests reflect how established restaurant chains are scrambling to reinvent themselves to keep pace with a rapidly changing industry. Diners are increasingly flocking to places such as Chipotle, where they feel they can get restaurant-quality food for just a little more than they would pay at fast-food chains such as Burger King.

In fact, Chipotle recently announced plans to move into the pizza business with Pizzeria Locale. Customers walk up to a counter and can watch as their pizza is built; the pie is then placed in an oven that cooks it in about 2 minutes. Other pizza chains feature similar fast-cooking, make-your-own concepts, including Blaze Pizza, based in Pasadena, Calif., and Pizza Studio, based in Los Angeles. Read More

Posted on January 16, 2014 and filed under The Chipotle Effect.