Super Bowl Play: Subway To Use GIFs, Launch On Tumblr

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Coming off of a successful Twitter-driven GIF rewards mini-campaign with Giphy that supported its "JanuANY" promotion, Subway plans to leverage GIF power again as part of its Super Bowl Week activities.

During Super Week, Subway will be a returning sponsor of ESPN Radio's Green Room, offering guests who are going on-air for "Mike & Mike" and "The Herd with Colin Cowherd" a replica Subway sandwich counter where they can order up their favorite subs, according to a Subway spokesperson.

Subway will also partner with Giphy for a second time to enable guests to use Giphy's PhotoBooth technology to turn their snaps of the action in the Green Room into GIFs – content that Subway will share out on its social channels throughout the week. Read More

Posted on January 21, 2014 and filed under The Chipotle Effect.