We’ve told you about the importance of shifting your brand into a lifestyle one, and we’ve reported on the rise of native advertising, as well as WebTV (of course). But what happens when you meld these marketing opportunities together? Answer: Chipotle’s new comedic Hulu series ‘“Farmed and Dangerous,” a four-part show that debuts to the public on February 17th.
The show, which you can preview here, is, as AdAge puts it, “a no-holds-barred look at the dark and twisted world of industrial agriculture, which goes to any length necessary to keep costs down and keep moving product.” But don’t get the concept confused with Chipotle’s successful branded Scarecrow video or app – the “Farmed and Dangerous” series is not animated, and just like any other show, has other plot lines taking place, as well. Read More