State-of-the-art Technology Draws Customers to Richtree Natural Market

Photo Credit: Richtree Natural Market

Photo Credit: Richtree Natural Market

When Richtree Natural Market, a Canadian quick-service brand, began developing a food-court concept for the Toronto Eaton Centre mall, company leaders knew they wanted to incorporate innovative technology into the customer experience.

“In today’s age, when you think about efficiency, you immediately think of technology,” says Joshua Sigel, chief information officer for Richtree Natural Market. The challenge, Sigel says, was creating a marketplace that showcased new technologies while still staying true to the company’s core value of “where good comes together.”

The result is a food court with 11 food stations and technology that engages and entertains customers throughout the dining experience. The marketplace features video walls that show farms where the produce is grown, an interactive game wall for children to play while their parents eat, interactive ordering kiosks to cut down on guest waiting times, and a hologram hostess, Ms. Greene, to introduce guests to the concept. Read More

Posted on January 9, 2014 .