El Pollo Loco Tests Out Customizable Bowls

PHOTO CREDIT: EL POLLO LOCO

PHOTO CREDIT: EL POLLO LOCO

El Pollo Loco is taking a page from the fast casual handbook and launching a five week experiment offering customizable bowls. The brand hopes to stand out from other quick service restaurants such as McDonald's that are also testing out customizable options, by offering their Create Your Own Bowl promotion via their drive thru's as well. El Pollo Loco hopes to capture the attention of 'mainstream foodies on the go' who don't have a lot of time but want quick, high quality food. One of the challenges the restaurant anticipates is maintaining their four minute serve time average. However, in test locations, the ordering process has remained quite swift. To learn more about this new option, click here.

Posted on October 27, 2014 and filed under The Chipotle Effect.