This holiday season, Tim Hortons Cafe & Bake Shop is not holding back one ... sweater?
Hortons fans are encouraged to participate in #TimsTackSweater campaign, where during the holiday promotion period they can receive prize-pack giveaways. On Twitter, Instagram and Vine all participants have the ability to be entered for a chance to win. Trying to reach the most consumers possible, Tim's got some social celebrities in on the action. These personalities include Toast Meets World, a King Charles Cavalier rescue dog with 127,000 Instagram followers, KC James, Vine celebrits with 4.3M followers, and Hilary Knight, 2x Olympic silver medalist with 45,500 Twitter followers.
The brand plans to participate in the Thanksgiving Parade, at goodwill stores, local events, and NHL + NFL teams to promote their holiday items. They also plan to send brand ambassadors dressed in tacky sweaters to sample their new coffee and hot chocolate. Smart, Tim! Read more here.