Square Stand Debuts in Whole Foods

Photo Credit: Gigaom.com

Photo Credit: Gigaom.com

Square’s sleekly designed point-of-sale terminals have started popping up at Whole Foods delis, pizza counters and beverage stands in select grocery stores around the country. Square Stand won’t replace the traditional register and credit card readers found in the checkout lanes, but they will allow Whole Foods customers to buy a sandwich or a cup of coffee without getting in a checkout line.

If you’ve ever been to Whole Foods during the week at noon, you know that most customers there aren’t shopping for groceries; They’re eating lunch. Whole Foods is using Square to capitalize on that cafeteria-style atmosphere, letting casual shoppers buy their meals and drinks at the counter. Read More

Posted on February 13, 2014 and filed under The Chipotle Effect.