Long dominated by the likes of Twinkies and soda, the vending world is now counting quick-serve specialties among its selections. Consumers craving a fix from some of their favorite brands are no longer restricted by regular hours of operation, and operators can boost sales with a small initial investment and low operating costs.
“It’s becoming more and more prevalent,” says Steven Brush, cofounder of the consulting service iBrandEz, which specializes in nontraditional franchising. “Customer occasion marketing basically means where-I-want-it, when-I-want-it types of foods.”
One company to take note of this trend early on was California-based chain Sprinkles Cupcakes, which opened its first Cupcake ATM concept in 2010. Read More