Burger King App to Allow Customers to Buy Whoppers with Smartphones

Photo Credit: Detroit News

Photo Credit: Detroit News

Burger King Worldwide Inc., the second-biggest U.S. burger chain, is introducing an application that will allow customers to pay for Whoppers with their smartphones as it races rivals to woo younger diners.

The program will be introduced next month and should be in all of Burger King’s more than 7,000 U.S. stores in “a few months,” Bryson Thornton, a spokesman for the company, said in an emailed statement. The option to order food and drinks ahead of time for later in-store pickup may be added, he said.

Fast-food chains including McDonald’s Corp. and Dunkin’ Brands Group Inc. are competing to quickly introduce the best loyalty programs and smartphone apps to try to attract millennials and teens. McDonald’s last year said it was testing coupon and mobile-payment apps at some of its U.S. locations. Dunkin’ Donuts rolled out a rewards programs to all of its domestic shops in January. Read More

Posted on March 20, 2014 and filed under The Chipotle Effect.