Today's Most Important Question: What Do Millennials Eat and Drink?

HBO GIRLS | Photo Credit: Bon Appetite

HBO GIRLS Photo Credit: Bon Appetite

You may not lie awake at night and wonder, “What do millennials enjoy eating and drinking these days? What sorts of qualities drive their decisions in food consumption and beverage choices?” But that is only because there are so many informative studies and articles telling us exactly what millennials enjoy eating and drinking. And thank goodness, because this is a matter of the utmost importance. If you were born between 1980 and the early 2000s, or know someone who was, listen up: These are things that matter.

Without this dispatch from Shanken News Daily, for instance, how would we know that millennials prefer to drink alcohol with such “aesthetic principles” as “good staging and beauty”? Bacardi rum and Dewar’s Scotch are cited as examples that hit the mark. Read More

Posted on March 27, 2014 and filed under Millennial Marketing.