Pizza Hut Takes it Up a Notch, Tests Interactive Tables

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Restaurant chains across the industry are looking to leverage improvements in tablet technology to order and pay at the table, but Pizza Hut is testing a new innovation that would let guests order and pay using the table itself.

The Plano, Texas-based chain of more than 6,200 locations in the United States announced Monday via a YouTube video the development of an interactive table that functions essentially as a giant tablet app. Customers could use the app to choose the size of their pizzas with the same pinch-and-spread motions they might use on a smartphone or pick their toppings by swiping through an interactive menu.

Spokesmen for the brand said the unveiling of what they call the “concept car of pizza ordering” was timed to pre-empt the start of South by Southwest Interactive, a digital-commerce conference that begins on March 7, in Austin, Texas. Read More

Posted on March 4, 2014 and filed under The Chipotle Effect.