How to Win More Customers with Gamification

Photo Credit: Pizzamarketplace.com 

Photo Credit: Pizzamarketplace.com 

By Imran Sayeed, CTO, NTT DATA, and Pernian Faheem, Retail Lead for the Social Mobile Gamification practice, NTT DATA

Customers don't have time to wait in line nowadays, and restaurant owners can solve that problem by incorporating social media and mobile technology to offer a seamless way to order and pay. While these solutions are readily available, another technology is also available to help operators gain traction amongst customers: Gamification.

Gamification is certainly not a new phenomenon; however it is a solution that can solve everyday hassles and tremendously help the hospitality industry. Read More

Posted on April 16, 2014 and filed under The Chipotle Effect.